Looking at some of the Trading Post rewards, I certainly can't say I'm displeased. I'm a little suspicious of this feature eventually being monetized, but until then I feel this is a really good addition that creates a nice win-win for Blizzard and the players—it allows players to get new appearances that Blizzard wouldn't otherwise have much reason to add, and it allows Blizzard to incentivize players to drive up engagement metrics and consequently allow Blizzard to reap the monetary rewards. This kind of mutually-symbiotic marketing is highly appreciated and I hope it will become the baseline for their decision-making moving forward.
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We cannot escape him! It's impossible!