I think it's entirely possible they are planning some form of visual revamp but I don't think it's something they have ready for the next expac. And I don't think they are up for taking the risk to change their formula and have expansions take place primarily in the old world, instead committing to introducing an every increasing number of new locations. I don't personally agree with that but that's what I think the dev team is thinking.
But I absolutely think that an actual full scale revamp would get so many old wow players to just buy the xpac and log in just for the nostalgia hit. And honestly I don't think retention would be great even if they pulled millions back.

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