Originally Posted by
Darkarath
Yeah, it is crystal clear that the only thing that might bring attention to WoW in a major way would be a revamp.
Both for new and especially for old WoW players, which IMO, unless there is a WoW 1.5 or a WoW 2.0 (not going to happen anytime soon, sadly), are the target of Blizzard efforts, NOTHING would make them more interested than a world revamp.
Avaloren, the South Seas, the Other Side of Azeroth, Underground expansion... you name it. New and old players would see that as more of the same. It does not matter how good the story or the systems or the continents are, it would just be more of the same for them. Now if you make a world revamp, even if everything else is bad, it would at least sell more than any other possible expansion. That the players stay playing after buying 11.0 is another topic.
But yes I agree very much with your take and especially with your last paragraph. Even if 11.0 is the long awaited world revamp, the best expansion ever, unless WoW changes fundamentally how it works, people will keep leaving.