

Contuining any story for too long pretty much always gives these results. That's not Metzen's fault, also WoW as a game doesn't favor good storytelling since you always need loot pinatas.
The strategy games were fine. Warcraft 1 to 3 had decent story. Original WoW was fine as it was down to earth. With TBC it went downhill with retcons and offing notable characters for loot. I'd say Metzen was good for the story, but he's not faultless.
You can argue however when "too long" is happening.
I don't think the story was going on "too long" in TBC already, the problem simply was (among other things) that in TBC they were just throwing characters under the bus with little care.
Yeah, you need loot pinatas, but between Kael'thas & Zul'jin, they just very carelessly used established characters for the sake of raid bosses.
They could've replaced Kael'thas with any Illidan / Burning Legion loyalist, who *somehow* usurped Kael'thas in Outland and you still could have had roughly the same story for TBC.
I think what you're referring to is the point post Cata, when any previously established character was largely dealt with (putting the Burning Legion aside), but neither, TBC, Wotlk or Cata were exactly highpoints of storytelling.
You are missing the part where BLizzard and Activision bought themselves back FROM VIvendi and put both companies under one roof called Actiision-Blizzard.
As I said Activision and BLizzard are two separate compaines with their own leaders under one roof called Activision-Blizzard, lead by Bobby Kotick. The Activision CEO has no power over Blizzard. Bobby Kotick of A-B does.

that's a very fantastic news. i hope it will fix this company up.