Listen I know this is MMO champion and most of the people here resent the game or haven't played in years, but for real.
WoW has never been the groundbreaking narrative game for the genre like its competitors have been. And Shadowlands was criticized heavily for such an incredibly boring & generic villain in the Jailer.
Which makes me appreciate the primal incarnates and their visages all that much more. Their character designs look great and they already have more personality as a group than any other major villain I can think of after Arthas.
Iridikron himself may be the more traditional serious strong man villain type and would be boring by himself - but he's got ice lady with the cold demeanor, and the more unhinged impatient dude ready to blaze things up.
I've been enjoying Dragonflight for the shift away from borrowed power in general, its been a good expansion gameplay wise and personally I'll be able to settle for solid gameplay at expense to temporary settings that I might not vibe with... but I admit that the introduction of these characters took me by pleasant surprise. I hope I'm not alone in feeling this way and hope that providing positive feedback, we can help encourage more intriguing character designs.