What if players can go on their own self created quest(for themselves) and be rewarded for it?
Each "Quest" is an active objective people can choose to adopt. Each active objective has "milestones" people can reach and be rewarded at them. For example if you kill 100 type of monster you get a reward. You buff 100 players you get a reward, etc.
-Here are some types of self quest people could adopt:
Kill Quest- Killing as much of a type of npc as you can. Ex. Guards, Ogres, Raptors, Orcs, Dwarves, Pirates, Naga.
Scouting- Explore different routes and taking notes. Ex. Road from Tarren mill to hammer fell, Road from Sentinel hill to Lakeshire, Road from Blackfathom deep to Warsong Lumbercamp.
Collection- collecting as much of an item as possible. Ex. Elf ears, troll tusk, elemental bracers.
Miscellaneous- Things like giving people buffs, Band Aiding injured players, dancing with people who are dancing, drinking as much booze as you can.
-Reward: Players are given adventure points for doing as much of the objectives as they can. Adventure points are given every time a player gets a certain milestone like 50 or 100 (number may vary depending on the task). To gain more points for example, they have to get another 50 milestone after the last milestone. Players can trade in their points for gear, profession mats, enchants, gold and transmogs. Some transmogs are unlocked when you’ve done a certain self objective enough, like a wolf head helmet for killing 300 wolves.
-Extra detail: Point rewards vary depending on how hard some task is. Killing elites gives more reward than killing critters or dancing with other players.
-People can only have around 3 to 5 self quest objective at a time so they can focus on a few specific activity at a time.
-There is a daily threshold on how much you can earn from self questing so its not too overpowered.
-Also I think this idea would help put the Role-playing more in a role playing game.
Note: Ive edited this post so the old replies are replying to a diffretent version of this post.