Originally Posted by
Relapses
Blizzard needs to hit a floating target between retention mechanic and engaging content. Shoot too far one way and players will feel obligated to no-life content and will burn themselves out, leading to attrition. Too far in the other direction and you get the forum megaminds pointing out that their time gates are, in fact, retention mechanisms. The sweet spot is somewhere in the middle but this target will change depending on tons of mitigating factors which are insanely difficult to predict. (How many players will engage in the content? Do players actually like the content? Are the rewards sufficient?) I think they hit more than they miss but if you view their track record through the lens of forum feedback, it's understandable to come away with a slightly more cynical outlook.
In retrospect, they have been (at least recently) pretty good about communicating the reasons why they may miss the mark on this stuff. But the truth is no amount of communication from Blizzard will help players who just want a reason to justify their dissatisfaction. All we can hope is that they learn from the past and make quick adjustments when reality fails to line up with expectations.