I've always found the loot in WoW boring (at max level), I loved the game in spite of it not because of it.
It's just very odd to me how you don't really get gear upgrades that often. Feels like a whole lot of time you get nothing, and when you do get something, your power increases only by a few %. A few upgrades a week and none of them too exciting.
Maybe implementing something more exciting isn't possible in an MMO idk I'm not a developer, I'm sure it's hard.
But idk just feels weird how few and far between the dopamine rushes are in WoW. Can't say that other mmos do it better though so it's not a WoW-exclusive thing, maybe it's an MMO thing.