Blizzard connected gold to real-life currency, and sells gold to players. As a corporation, Blizzard has a fiduciary responsibility to increase profits quarter-over-quarter. As such, it is up to their marketing team to figure out how to come up with new ways to make "line on graph go up". Incentivizing the purchase of gold tokens is one such method.
I would expect they will have to introduce similar changes to the barber shop eventually. Not trying to shit on Blizz, it's just the nature of things - It is mandatory that new ways to monetize and infinitely increase profits every quarter are thought up and deployed. Insert "we live in a society" meme here, but for real - nobody has a choice, we have all collectively decided this is the way things must be and as shareholders we will shutter the entire gaming industry before we ever even dream of letting a company "just have a good quarter" - if it ain't increasing, it's decreasing, Ricky Bobby!It isn't that "companies exist just to make money," it's that all of our entire industries exist just to make money.

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It isn't that "companies exist just to make money," it's that all of our entire industries exist just to make money.
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Literally zero

I have no idea


