This makes me smile to see the stats are increasing in such a nice way as to gate out useless gea you've already been looking at for SIX MONTHS STRAIGHT. Seriously, who among you wants to continue looking at your tier 10 in September when cataclysm comes out for 5 more levels and dungeons?
What possible reason could you give for it? Yes, you get used to the same old Gear but it's an expansion. It's new content. It's supposed to be new and shiny. I'd love to replace all my gear in the first zone and look llike I should look, a character accustomizing himself to a new area and quests.