Okay Your the guy who made the DC thread right? Well I'll tell you what keeps me and the 90% Population (Active). Friends I don't play this game for in-game loot I play this game to have fun with my Friends. Here is a short answer why people won't switch to DC. People are in Guilds so they don't want to leave them now the guild could just switch to DC but about 30% Would say No I rather play wow 30% Would say they'd switch to Rift and the rest are to lazy to restart. Now the Numbers wouldn't be nearly as high as my example suggested, but it just wouldn't work out.