WHY: The essence of pvp on a pvp server. This is why it took effort (or friends, or smarts) to level on a pvp server way back when. Sure the guy was a bit of a dick but he stayed within the rules (impersonating a GM aside) and let people trash-talk him if they liked. Became a legend across many servers, and if you knew about him and were smart about how you traveled you'd never have to deal with him - i.e. don't travel via Menethil unless you have an escort or know to die in the water and then rez hidden on the boat right as it leaves.