The way I see it, it’s a logical next step for Blizzard to implement a Guild Finder system in game. Why?
Fact: Cataclysm strongly supports guilds as the way to play (tm). Heroic dungeon difficulty, guild perks, etc. Also, many a blue post suggesting to whining players that they join a guild.
Fact: Cataclysm is not meant to make casual players quit the game. Casuals are still very much invited to play WoW. Thus, casuals need casual guilds, more so than before. But casuals don’t usually look for a guild on the official forums, nor do casual guilds recruit there (I know cause I tried). Therefore, casuals need to be able to find a guild in-game.
Currently we have a chat channel that’s only available in the capital cities, and can only be read by people who aren’t in a guild. Thus if you are in a guild and are looking for a new guild, but don’t want to quit your old guild until you have a new one, you’re out of luck. Also, I as a guild officer cannot see the lfguild channel even though I can invite people to the guild. All I can do in-game is spam trade chat. So. Here’s my request list.
1) Make the lfguild chat accessible to everyone.
2) Give us an lfguild browser similar to lfr browser, where you can browse players or guilds. They should also be able to leave a little message.
3) Ideally, also include a few tags to check or uncheck, like: Raid, Arena, Rated BG, Dungeons, RP. Make it possible to filter results by tags.
How do you like the idea? What features would you want for an in-game Guild Finder?