Drug dealers are doing pretty much the same, Blizzard just does it in a socialy accepted way.Because people are looking for actual content, not a daily quest hub with arbitrary gating mechanics to pace how long it takes you to actually get to the end so that it will last until the next expansion since 4.3 is the last content patch until the next expansion.
If you looked at it expansion by expansion, this is the worst expansion by amount of actual content but each time someone brings it up, some Blizzard apologist quickly comes up with some excuse demanding people to stop being so negative. Why? Did your monthly subscription start costing less? Did Cataclysm expansion cost less than the TBC expansion or WotLK expansion?
TBC gave us nearly 60 raid bosses, a new "planet", a ton of new dungeons and bosses within, heroics, and love it or hate it gave us arenas and daily BG/honor grinds as a way for PvPers to compete which was also brand new content. WotLK gave us like 45 some raid bosses, a new continent, a handful of new dungeons, and it gave casuals a way to gear up with the Argent Tournament.
Cataclysm will end up giving us 20? some raid bosses and at least 2 end ones so far have been recycled (Nef and Ragnaros), 7 new dungeons and recycled for us Shadowfang Keep and Deadmines, recycled ZA and ZG and called them "new", gave us like 5 new zones. The content is so lacking, in fact, that Blizzard apologists are so desperate that you're willing to latch on to a side event like the Darkmoon Faire and call it "content"? Oh look it adds a mount ooooh. And some companion pets. Oooooh. So a billion dollar company took a year to add 1 mount and some companion pets? This is what you accept as content now when you are paying the same price? Your bar is so low?
They're not even bothering trying to put out new content because they decided that after 5 years of saying they didn't want you changing how you looked, they reneged and introduced transmogrification and you said HOORAY. So the "new content" of Cataclysm is you going back to do level 60 raids to get the gear you sold 4 years ago, that way, they don't have to make any new things for you because you're too busy going HEHEHE LETS GET THE OLD STUFF AGAIN THAT I FARMED BEFORE.
This is why the game is dumbed down. Because Blizzard keeps lowering the bar and instead of getting an outcry, you just nod and lower your expectations below their bar and accept what they gave you. Giving you less and less each year but trying to squeeze out more microtransactions, and you keep paying for extra while accepting less for the same price you've been paying.
It's absurd. And stupid.
Content? It's not content. It's laughing at you and you're apologizing for it.