So...if this is the case, let's see if the math adds up.
11.1 million subscribers at 15/month = 499,500,000
Total quarterly revenue for Q3 (including Cataclysm launch in China) = 313 million (
http://www.gamasutra.com/view/news/3...ore_Slowly.php)
So...with box sales eating up a decent number of the 313 million quarterly revenue (not profit but total money brought in), the highest possible number of active subscriptions, assuming absolutely ZERO retail box/digital sales would be equal to 6.96 million subscriptions. Remember that taking into account ZERO retail sales...ZERO micro-transactions/guild transfers/race or faction changes.
I'll stick with the math, because 11.1 million simply doesn't add up. It is more like what they have said when it's less than half of the number who used to play the game.