Today, several members of the WoW Community Council met with the World of Warcraft Trading Post developers Jeremy Feasel, Jen Hauer, Crystal Tam, Tyler Neuhaus, and Kenny McBride.
The discussion covered details on the development of the Trading Post as a new WoW feature as well as thoughts and suggestions about what items and cosmetics could be included in future updates.
Blizzard Turns 32 Years Old
Blizzard turned 32 today!
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UK Regulatory Agency Suggests Breaking Up Activision Blizzard Before Merger
Kotaku noted that UK's Competition and Markets Authority agency said that Microsoft's proposed acquisition of Activision could result in higher prices, fewer choices, or less innovation for UK gamers. They laid out their logic and some possible solutions:
- They said that Xbox and PlayStation compete closely with each other and access to the most important content, like CoD, is an important part of that competition.
- The evidence indicates that Microsoft would find it commercially beneficial to make Activision’s games exclusive to its own cloud gaming service (or only available on other services under materially worse conditions).
- Microsoft already accounts for an estimated 60-70% of global cloud gaming services and also has other important strengths in cloud gaming from owning Xbox, the leading PC operating system (Windows) and a global cloud computing infrastructure (Azure and Xbox Cloud Gaming).
- The agency surveyed Call of Duty gamers and found that:
- 24% of players said they would move away from PlayStation if CoD was no longer on that platform
- The large majority of gamers said that content available on a console is important in their choice of console
- They also found that:
- CoD players that stayed on PlayStation could be harmed by the reduction of choice. They'd likely spend less time and money, reducing revenue and the ability for PlayStation to compete.
- Microsoft has acquired a range of gaming studios over the past few years and, with very few exceptions, has made their future releases of games exclusive or redirected the efforts of those studios to produce exclusive Xbox games
- Making CoD partially or totally exclusive could bring Microsoft longer-term strategic benefits.
- Making CoD exclusive to Xbox could be profitable for Microsoft
- Proposed solutions include:
- Selling the Call of Duty portion of the business
- Selling Activision and Call of Duty
- Selling Activision and Blizzard
- Disallowing the merger
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