WoW stabilizes over 10M subscribers, down 100k in Q4 2011

Diablo 3 - Activision Blizzard Q4 Conference Call - Diablo III Planned for Q2 2012

WoW stabilizes over 10M subscribers, down 100k in Q4 2011
Activision Blizzard latest earning call revealed that World of Warcraft lost 100,000 subscribers last quarter, following the loss of 800k subscribers announced last quarter and 300k loss from the quarter before that. The game lost 1.8M Subscribers over the year but the number seems to stabilize over 10M and it wouldn't be surprising to see it go back up with the release of Mists of Pandaria this year.

World of Warcraft now has 10.2M active subscribers.


  • World of Warcraft lost 100,000 subscribers, down to 10.2 million. This was a total lost of 1.8 million for the year.
  • Diablo III should launch in Q2
  • More than one million Annual Passes have been sold in the West.
  • Blizzard is happy with how the subscription numbers held up during the most competitive quarter ever.
  • When asked about churn since the competitor's launch, "December was a good month for us."
  • There are ~50 million active Battle.net, Call of Duty multiplayer, Call of Duty Elite, and Skylanders WebWorld users.

This article was originally published in forum thread: WoW stabilizes over 10M subscribers, down 100k in Q4 2011 started by Boubouille View original post
Published on 2012-02-09 09:49 PM
583 Comments
Comments 579 Comments
  1. Salech's Avatar
    Well, good news.
  1. Pellaeon's Avatar
    So blizzard lost 1.8 million bad players that didnt like the changes and couldnt handle them in cata? Good!
  1. wMw's Avatar
    WoW IS THE BEST GAME! LONG LIVE WOW!
  1. Asatru's Avatar
    Fabricated information.
  1. Shpetznaz's Avatar
    Indeed....
  1. Deleo's Avatar
    aaaaaw no drama on forums I guess. *sad face*
  1. Jaxi's Avatar
    Quote Originally Posted by Pellaeon View Post
    So blizzard lost 1.8 million bad players that didnt like the changes and couldnt handle them in cata? Good!
    From a business perspective, not good.

    Glad to see them stabilizing.
  1. Schmeebs's Avatar
    Bad news about wow? Must be trueGood news about wow? Fabricated misleading information made by a company trying to obfuscate the truth.If you want wow to fail so badly go away.
  1. Vayshan's Avatar
    WoW is not dying? Shocker...
  1. Nerraw's Avatar
    Guess not as many left for SWTOR as was advertised.
  1. Rixis's Avatar
    will this quiet the doomsayers? i doubt it, but /shrug
  1. Jinzil's Avatar
    WoW is going to DIE!
  1. mmocef2fdcc82b's Avatar
    heh, i was expecting about a 300k loss, this is good, would be ncie to see if it sets at around 10m, still a very impressive number of subs.
  1. DoogH's Avatar
    Like I said, when Blizzard made the hard content mandatory to progress... All my friends quit and the game lost millions of players. When they stopped making hard content mandatory, they stabilized.In Mists of Pandaria, I like how the hard dungeons are for fun and not mandatory to progress. I think this is a great improvement upon their Cata philosophy.
  1. Whotek's Avatar
    At least they didn't lost 300K subs in less than month lol. I wonder what else they'll say on the investor call.
  1. Jasyn's Avatar
    Very impressive. I bet they dread the next quarter (or two) before MoP launch, though.
  1. mmoccf2a3d971d's Avatar
    I do hope this isn't going to make them overconfident again.
  1. Zoneseek's Avatar
    4.3 comes out, nice easy content for casuals, subscribers stay! who would have guessed?MoP better be nice and casual friendly unless blizzards wants to "stabilize" at 8.2m subs next year
  1. Pancaspe's Avatar
    Well you were all correct. Blizzard is bleeding subs. At the current rate of 100,000 per quarter WOW subs will equal TOR's in a little over 20 YEARS.
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