Blizzard Trademarks "Warlords of Draenor" - WoW Expansion

Blizzard Trademarks "Warlords of Draenor" - WoW Expansion
Blizzard just trademarked "Warlords of Draenor" in New Zealand. It was then registered in Australia shortly after.

• Computer game software, computer game discs, downloadable computer game software, computer game software downloadable from a global computer network, interactive multimedia computer game program; downloadable electronic game software for use on portable electronic devices such as mobile and cellular phones, laptops, handheld computers, and tablet PCs.
• Entertainment services, namely, providing on-line computer games; providing on-line non-downloadable computer games that may be accessed via a global computer network; providing online news and information in the field of computer games.

It's also worth mentioning that warlordsofdraenor.com was registered a month ago.

I do realize that we had a lot of fun times with trademarks in the past (*cough* Dark Below *cough*) but let's just say that on a personal level I'm pretty confident about this one. I'll leave the speculation up to you guys until Blizzcon.