9% is quite shit indeed. Even a heirloom gives more exp, and a heirloom is permanent. That lasts.. what.. 2 days?
How does a level 90 player that does not want alts benefit from it? At least give us a title so we can get rid of those Jenkins, a few gift boxes that can contain a mount, a pet, consumables or transmog gear which can be traded. Shame that Blizzard does not appreciate their players as much as those other games' devs do. But perhaps they will one day when subs drop below 2 mil c: