Now this is not a very accurate indicator of how many subscribers there are in game but since Blizzard has stopped providing us data, we have to make do with what we have.
https://trends.google.co.uk/trends/e...date=all&q=WoW
https://trends.google.co.uk/trends/e...all&q=Warcraft
https://trends.google.co.uk/trends/e...0of%20Warcraft
Each of these charts shows a steep downwards slope. Right now there's less interest in "WoW" than there was during the lowest point of WoD, despite Legion being a (mostly) better expansion. Why do expansions lately have such horrible player retention to compared to classics like Vanilla, TBC and WotLK? It looks like interest in WoW had peaked in 2008-2009 and now it's just waning slowly over time and there's nothing that can be done about it. Even if the next expansion is as good as WotLK was, it's doubtful that it would reignite the same excitement people had for WoW a decade ago.
Do you think Blizzard keep making WoW for the remaining playerbase or focus on a WoW 2 project to get to those crazy high sub numbers again?