I've been part of an officers for a guild. for a year and the guild has been growing. The guild's been pretty healthy the entire expansion with a little burnout we felt around the second half of Nighthold.
We dealt with problems as they arised only if we couldn't prevent them, We've dealt with toxicity, offered to improve and been fair with everyone treating them well and now the guild feels like a community, people are bringing their SO and friends and everyone has learned to compromise and is understanding, there is not a day people don't get on discord and chat and have fun and we LOVE that.
But as we move into the next expansion we face a problem we didn't have in the start of Legion. We have a huge Quantity of players but not enough quality players.
These are people we love and respect and have made a lot of memories together, however a lot of them are, for a lack of a better term, Casuals who don't really apply themselves to master their class, Most can run a mythic +7 and not make the timer and a lot of them are wanting to raid in the next expansion with the Core group however the guild was founded on pushing content to a moderate and high level.
This issue became apparent in ToS and we burnt out some good raiders who are returning for next expansion because of our strong community but we want them to have fun and not feel like they are trapped with Awesome people who just can't commit to mastering their spec or class... Any advice would help.