Okay so to point it out clearly, and btw. i think it's strange you wouldn't know this as a veteran player or get the irony i am hinting at.
Covenants are opened up: you are expected by the community to always pick what's numerically the best in any given situation, making it a chore to grind out everything, get meme'd on if you don't and basically not making it a a choice but an additional loadout even though it is not necessary for the content you do at all if you're not competing for world 1-100 simply because the power difference is easily offset by a person just playing a little better.
But if:
Covenants "are a given that they can't be changed":It would not put up this community expectation and perception because it's ridiculous to expect someone to play 4x the same character or always pick the fotm covenant and regrind it simply due to the massive investment behind it just like with... i dunno.. the class you have chosen because of thematic/gameplay feel/strengths and weaknesses just like you should chose your covenant based on these factors?
As the Thread title states: stop homogenizing a mmorpg because people play it like a moba/rts, stop optimizing the fun out of the game because a minority cries about not always being able to be optimal.