Or do you think that the writers are doing okay, but think that book writing just doesn't work for an MMO?
I have my opinions about the writers, but I honestly think that book writing has to go, and that Blizzard should hire world designers and quest designers again, that make up a story through the lense of world building.
Chris Metzen never wrote much books, but it was thanks to his vision and other developpers at that time that Azeroth was shaped.
I think Blizzard just needs to drop the whole novel thing. I don't think making Warcraft books that post set the game works at all.
Sure you could hire writers to write the Warcraft universe after the story is set ingame maybe? But I just don't think that books work for MMO's