In the wake of Cyberpunk 2077's release, CD Projekt is overhauling its development strategy.
The company today announced an initiative dubbed "Red 2.0" intended to create "a transformation of the studio and a change in the way it develops videogames."
Starting next year, CD Projekt plans to work on multiple AAA games and expansions simultaneously. Under its previous approach to development, the publicly traded company went more than six years between major releases The Witcher 3: Wild Hunt and Cyberpunk 2077.
"We want to be sure that we can work with two global brands at the same time while ensuring top quality of our products," said CD Projekt Red chief technology officer and head of production Paweł Zawodny. "We emphasize technological advancements and we want to set up versatile teams which combine various specializations and competences. These teams will be further assisted by a cross-projects group of experts, who -- owing to their expertise -- can contribute to key aspects of development."
Handling multiple projects at once will require a larger team, and the company said it is ramping up recruitment efforts and looking "to more actively pursue mergers and acquisition opportunities."
To that end, CD Projekt today announced the acquisition of Vancouver-based Digital Scapes, a team of around a dozen developers that partnered with the company on the last couple years of Cyberpunk 2077 development. Terms of the deal were not disclosed.
Digital Scapes will become CD Projekt Red Vancouver, with Marcin Chudy serving as studio head.
Beyond the move to parallel development, CD Projekt Red plans to have shorter marketing campaigns that show their games running on every platform where they'll be released.