You could basically /thread on this note.When even the shareholders are dissatisfied with ABK's response, you know they fucked up big time.
Blizzard lost over 20 million monthly active users or almost half of their player base over the past five years. Six million of these were lost in the last eighteen months during a global pandemic where people had nothing better to do than twiddle their thumbs and play video games whilst in lockdown. These losses gradually came from declines in product quality and from poor business & PR decisions.
We won't truly know the economic impact of this sexual harassment and gender discrimination scandal until the Q3 2021 report comes out, since it surfaced after the Q2 period. But since it's produced a far more outraged response than Blitzchung and even drove several content creators to call it quits, I think the impact will be very substantial indeed.
Unless Kotick changes course and takes customer, employee & shareholder feedback seriously, he's going to be ousted by shareholder revolt within the next year - mark my words.
Blizzard will never return to being the prized cash cow they once were if Activision Blizzard keep on their current course, and I think that even Kotick realises this.
You'd think that even a shrewd businessman like Kotick would realise that if Blizzard fall and government regulations catch up with predatory F2P/mobile game business models, ABK will only have Call of Duty remaining as a flagship franchise.