Originally Posted by
dope_danny
Because the design of "keep them staring at the screen with the cash shop button as long as possible per day and hope enough paypigs have habit forming personalities, weakness to fomo and a impulse buying habit" IS the blizzard model now. Its a mobile game lacking the mobile client. Why do you think they don't report subscribers but report the cash shop is making them more money than subscribers ever did?
Brand loyalty indoctrination syndrome and sunk cost fallacy are powerful things to habit forming personalities and the sort of people that get addicted to mmos that they used to make movies about before people noticed it was the same sad story every time.
Those people are the WoW primary target audience now. Watch them in this thread ride their noble steed to keyboard warrior in defence of their brand-god. It doesnt matter that the company seems to have replaced the concept of "the job is to please the customer" with "we need to trick these stupid consumer cattle" or the rpg has been replaced with the mobage in mechanical terms. They see brand and clap. Brand is good. Brand is comfort. All that time can't have been wasted. I can't make bad choices, thats impossible. Its clearly just a unified worldwide cabal of hater trolls out to personally target and attack me and my brand which is inseparable from my own perception of me!
These people are the audience now and not the rest of us who blizzard employees regularly rant and rave on twitter as being some form of catch all strawman to be pointed out as the real source of the games myriad problems, somehow in their mind rent free at least, and the mobile tactics are the goal. Hell they are the game. Keep the player looking at that cash shop button for as long as possible, pad the MAU quarterlies. Hope you ensnare a habit forming personality to predate upon. Thats the entire reason WoW in its current state exists.
its a factory farm for whales and the game is a begrudged obligation to trick them to sticking around long enough to buy another WoW token or Mount off the store. If you aren't a raider quietly tucked away in your instanced hogpen, head down and consuming, then thats the entire point. Trick consumers that replaced your customers into feeling a bizarre need to treat WoW as a "forevergame" they straight up need to log in and play as much as possible not because they are having fun but to upkeep any number of systems that were tired tropes in korean mobile games 20 years ago.