Just a few days before the release of SWTOR and a week AFTER WOW's 4.3 patch was already released?
Not just a coincidence.
Looks like MMOCHAMP has a bit of a bias, and don't want SWTOR getting extra attention cause they support Blizzard.
Or maybe I'm just paranoid, but really? SKYRIM had ads up for 2 months. SWTOR is about to release and they change it for a WOW PATCH ad?
Maybe Blizzard paid them to put up their ad...