Lets use this thread as an example of why Runescape is falling into obscurity, and why RS3 is Jagex's chance at fixing it.
NO ADVERTISEMENT - Have you ever seen a TV commercial, article or even one of those annoying sidebars on a website for Runescape? No, you probably haven't. Jagex NEVER advertises their game and relies on word-of-mouth and sites like Massively to show people the game exists. This thread has been constantly necro'd (good thing its a Megathread, right?) because so little people know of its existence that nobody joins the conversation.
CONFLICTING COMMUNITY - Runescape is split down the middle with their community; free-to-play (f2pers) and members (p2pers). The two hate eachother on the forums, constantly whine when the other receives an update (the majority of updates are member's content, however many members consider low-level content to be "f2p") f2p has access to about 10% of all content in the game, and the majority of reviews and opinions on the game come from a free-to-play perspective. f2pers are consistently hostile towards every decision Jagex makes, and recently Jagex's decisions have been driven sourly on money and membership encouragement, which is destroying the f2p playerbase.
SQUEAL OF FORTUNE - This... Any Runescape player will roll their eyes at these 3 words. It was a mistake.. a mistake that keeps on mistaking. SOF is a Wheel of Fortune parody in which players receive "spins" on the wheel which in turn wins them prizes - usually in-game gold and experience. Sounds simple and amusing, right? Too bad Jagex later decided to charge spins for real currency, and ON TOP OF THAT turn it into a pop-up in your game window reminding you to "Spin and Win!", then bugging you to purchase more spins if you lose. Its a sour business practice, has no place in an RPG that focuses on world interaction and is hurting public image of Jagex. They have another cash shop in the game which isn't in your face, is purely cosmetic, and actually adds unique things like animations and pets to better differentiate your character. Squeal is bad, Jagex knows not many like it, but refuse to take it down because of the revenue it generates from the few who DO use it to their advantage.
If you found the game on your own before things went downhill, Runescape was a gem. Its a game that keeps on giving, that levels up as you do. It was the perfect Role-playing game and continues to improve with skills, quests and dungeons. No matter what direction the game goes in, my characters adventure isn't done. Funny I have to conceal that I love Runescape so much since I'm a grown adult from a military family, but this thread is the perfect place to rave about it.
Get passed those 3 things, and RS is a game that grows on you. Plus player housing, guild halls and player-run economy! Thats everything people have been begging for in WoW!