Taken from
http://www.swtor.com/info/faq
What makes Star Wars: The Old Republic unique?
Traditionally, MMOs are built on three pillars: exploration, combat, and progression. At BioWare and LucasArts, we believe most MMOs ignore an important fourth pillar: story. Our mission is to create the best story-driven games in the world, and we believe that the compelling, interactive storylines in The Old Republic are a
significant innovation in the MMO genre.
The Old Republic intends to offer the best the MMO genre can produce. We have taken care to ensure that we
improve on all the familiar hallmarks of the MMO genre while adding
innovative new systems and gameplay. In The Old Republic, every character class has its own story, unique companion characters that join and assist the player, and even
thrilling space combat and player starships! The Old Republic combines meaningful choice, story, and compelling design to deliver a
groundbreaking MMO experience.
Can you honestly say that they have lived up to this? I don't have anything against SWTOR this is just an example. Every one of the companies responsible for the games you listed came up short on their own goals even if you ignore the hype generated by fans. I don't think people should bash a quality game or quality company no matter what the name on it is. However I also don't feel that quality companies should be given a free pass when they fail to deliver on their own stated goals.