From: http://massively.joystiq.com/2012/09...e-with-gaming/
I've been dreading this for years. It's been coming, sure, little by little, but now we've finally arrived. I really do enjoy multiplayer online games a great deal of the time, but sometimes I just want to play a game by myself. Sometimes I don't want my achievements posted to Facebook, or for my friends to be able to chat with my as I'm knee deep in legions of undead. Sometimes I just want to play video games alone.From now on, don't expect to see EA coming out with single-player offline titles, because there won't be any. EA Labels President Frank Gibeau said that the company is full-on embracing cloud gaming and online interaction: "I have not green lit one game to be developed as a single player experience. Today, all of our games include online applications and digital services that make them live 24/7/365."
Forbes speculates that this approach might be a boon to MMO players, who might witness a movement toward more integrated services. EA isn't looking to turn all of its titles into MMOs, however, but is definitely adding multiplayer components and more social interaction to them going forward.
Gibeau claims that this is what the players are demanding. "People want to access games anytime and anywhere, they want to connect with friends, and they want to be recognized across multiple devices," he said. "Cloud gaming is going to make it easier to step over walled gardens."