Call it whatever you want, people who like this kind of games are willing to put the money into making them. People who bought early got it cheaper than it is now, if there's people willing to buy it today there's monetary profit to be made if you are willing to.
Star Citizen may not have been officially released and in a deep alpha stage of development that is open to the public willing to buy a basic package. Those who are interested enough buy it and play it those who don't, don't. Same like any other game I guess we cant all like the same things.