multiplayer could mean you play with friends and family, not a raid group. Don't try to pigeonhole everyone into your paradigm ... they pay the same as you, and as long as they have fun, let them. As others said, this isn't the same as a legendary.
I earned my infernal and doomguard, also my dreadsteed. I even recall getting my succy quests, and many deaths as I ran, without mount, through arathi highlands ~ level 20 while level 30 raptors raped me from all sides from great distances, because a lock was my first toon, and I was like, I'm supposed to do this now! I has the quest! btw, at 10 plus level deficit, the roads are not safe
Now, green fire is nice and all, people can RP a fel fire lock ... but, I want purple fire ... let me be a shadowflame lock