Look, I could go into detail of how much more content every other game has than SWTOR but the sbuscription numbers tell the story for us. SWTOR only has arguably only one existing system that it is doing nothing with and that is the codex. Other than that, they need to get creative ASAP.
I can't name one MMO that has less features than SWTOR right now. Not one. I don't play all of them, so I'm sure they are out there, but not any major ones.
The only saving grace this game had was the chance to actually offer a great F2P venture in order to fund the game's refinement. From looking at this ledger and all the other information we have, they don't want anyone playing this game other than subscribers. They only want to strong arm people into subscribing. So for all the talk of their copany going F2P 'across the board', they are proving to be painting the horse a different color.