This is America. Of course it does. Didn't you hear? Businesses are people too.
I agree with you though. It seems like the "Blizzard store" gets bigger and bigger as time goes on. I really like the sub model as it was years ago. A true blue subscription game. You pay your sub and everything is potentially available to you. It would be one thing if Blizzard was thinking of transitioning into a F2P model, but from what I'm hearing, that's not the case.
It's nickel and diming honestly. Gaming is fast becoming a huge rip off with all this "premium" content constantly being put in and DLC's. I don't know what world some people are living in, or maybe it's our credit card culture of spending money that you don't have, but the economy in America is hurting, people are underemployed or worse, we have a huge credit card debt culture, and people are defaulting on student loans and house notes at an alarming rate.
Someone else in this thread said they don't want to be reminded of real life... I'm with you. I don't want dollar signs flashed in my face and content gated behind the almighty (dwindling) dollar. I want to pay my sub once a month and play the game, the whole game, in the meantime. The reality of money for most Americans is an ugly oppressive one, adding in more things for people to buy just creates a negative psychological "keeping up with the Joneses" effect. Before you kept up by getting motivated to play the game, but it seems more and more in gaming (not just Blizzard) you keep up by swiping that Visa.
It's disgusting. So what is wrong with it? It's wrong because it's refusing to acknowledge the current cultural climate of economic oppression that a huge number of people in this country are facing right now. And don't tell me "it's optional". Of course it is. But, "Blizzard is a business" and if you believe that Blizzard doesn't have psychological marketing strategies that compel people to make purchases in their stores then you are truly naive.
Either go F2P or stop with the store. A few mounts and a pet for charity was one thing. It's past that. Way past that.