Originally Posted by
Ysilla
Which is NOT what blizzard wants to do with item squish.
Biggest problems is not having huge numbers, it's having exponential growth of these numbers. If what is done is simply what you suggest, then another "squish" will be needed again 1-2 expansions later, and again later, and maybe even mid-expansion later. (then there's also the "technical" reason explained by blizzard, but this is definitely not the main reason, as it's quite easy to fix)
Simply changing displayed numbers by dividing them by a fixed value doesn't fix the real problem.