Of course, Blizzard's/Players' contributions to make a wish is a great idea and a great cause. But am I the only one that finds it ironic that in return for donating to enhance someone real life you receive a virtual item? I think it questions how players spend their time - like what if someone's wish was to play WoW? Did Blizzard select this charity to purposefully send a message to its players - not to unsubscribe but just to play less?
Isn't there an NPC already dedicated to a "wish kid" who wanted to be a part of it? If Blizz is still involved with the charity, maybe that's kinda where it stems from.