When I've ever run LFR it hasn't been for the gear; hell I ran Pinnacle of Storms about 10 times in its first week because I enjoyed the challenge of galvanising an LFR group; and seeing if I could kill him in fewest wipes possible (2 wipes was the best I managed).
Thats mainly because there was tonnes of QQ on forums about how LFR Lei Shen was too tough for a random group to face off against; and I disagreed (and still do). Also I've been a raid leader in a 25 man raid guild for coming up to 7 years now; so for me its a fun exercise.