I am a little shocked by people's reactions. The price is steep but it's obviously intentional. Seems to be aimed at people that have leveled many times and do not want to take the time of leveling another alt. Maybe a class we just never got around to. For me it's a Shaman. I also understand that we all get 1 upgrade free with preorder of WoD so everyone gets one if they buy the game. There are times when I look at the screen after a rolling a new toon and said am I really doing this again. I would pay anything to be 90 already. Blizzard's answer is $60 bucks please.