Originally Posted by
FemaleGoblinMage
Just say you maximize profit which is the truth. By saying "We gave a value of $60 to levelling to 90" you insult gaming in whole, not just computer gaming. You can not put value in gaming or sports, they are on a plane of their own.
Besides, even if you could put value to it, which you can't, it's totally relative. e.g. the rich kids will find it peanuts anyway. A poor kid from the indian slumps will find it a fortune.
So stop the hypocrisy and call it maximizing profit (or don't call it at all).