Aside from such a low number (Is actually closer to $1k), as explained in the example in my previous comment:
I'm guessing most companies don't really scoff at $12M the way they would $1k. Though, had you bothered to read all the posts, rather than just mocking that one, you might not have looked so foolish.I would imagine if just 2% of actual subscribed players (3.5M) quit over this, just a rough number would be 70k players @ $15 each. For those not fast with the math, that is $1.05M a month they are flushing away. With just a 2% loss from 1/2 of the 7M people playing the game.
Now, This is just me, but I would imagine, somewhere, somehow, $12.5M a year is gonna cut into someone's bonus. Not exactly chump change. Also, that is just subs. Doesn't even count potential microtransactions like pets, mounts, boosts, etc.