Woke means nothing at this point. Woke is used anytime a show has a non-white, non-male, non-straight lead. What does it even mean to go "Woke."
People talk about the Go Woke Go Broke protests, but at most those companies see a temporary dip and then people stop caring about the Go Woke Go broke protest and start shopping the product again or people eventually consume the "woke" show/movie.