The article in question, from Torrentfreak.
The numbers since this original release have actually unbalanced themselves even further.
Why is this, do you think? The eternal argument against Piracy is "Whatever is wanted to steal is too inconvenient to obtain otherwise", yet the rate of Piracy versus legitimate viewership of this movie seems to suggest that's a bit of a false argument.
We don't' have a final way to look at it until we get a heatmap of the downloads, but all in all, this just makes me think that DRM and Theater releases aren't going anywhere. This is pretty solid proof as to why they exist: A large sum of people are just cheap assholes, and would rather steal something than pay for it.
You had your chance to make something special of this, Internet, and you fucked it up.