Considering the prices we have seen on the other indy/small titles getting a physical printing I'm pretty sure Nintendo is requiring $39.99 or higher if it's a physical retail game. That or Nintendo's cut and their tax for the game cards is making it so any lower isn't really viable for 3rd parties.
You can literally buy both the definitive final edition of SFIV as well as SFV for the same price. Capcom isn't that stupid, though capcom is pretty stupid...