http://www.pcgamer.com/eas-new-need-...ction-to-play/
The new NFS game will require always-online DRM.
EA expounded upon the benefits of online play, including "more variety and a more rewarding experience with friends," who will be "part of your narrative experience."
This is EXACTLY the same reason they used for SimCity last year (though with the added "Your PC isn't powerful enough to simulate it" total bull that was debunked.
Oh man, they just keep pushing hard for this one...