As a male, I would never have picekd up the wheel of time books if this:
Was the series description. As soon as I see all female - i just think cheesy Charmed or the 100 of other craft shows where it's all about chicks doing fancy magic and men are just arm candySet in an epic fantasy world, The Wheel of Time follows Moiraine (Rosamund Pike), a member of the incredibly powerful all-female organization called the Aes Sedai, as she arrives in the small town of Two Rivers. There, she embarks on a dangerous, world-spanning journey with five young villagers, one of whom is prophesied to be the Dragon Reborn... the one who will either save or destroy humanity
meaning, this is not for me, it's a female show.
And I wouldn't have been interested in it. I don't have anything against those, that sort of thing is for some folks, just not me (differnt folks, different strokes, right? The actual series though was not marketed as that, and it appealed to me as a male as I'm sure it did to most females. I just feel the way they've marketed it will turn turn a lot of the male population away needlessly.
They've made it largely for women... this will never be as successful as the book because of this. You have to appeal to both sexes, not just one.