Doing both or neither probably has 0 effect on sales. Heres the pitch, your PR and how you respond to it as a company does more then anything else. People too easily bought into this junk that good or bad press is good press. Well in the age of the internet its really not. Theres only controvercies when you play into them. Extending the twitter shit shows to make it to greater audience is just dumb marketing. A good example is battlefield V, which sold okish (well its EA 7 million copies sucks according to them). Does the female on the cover hurt their sales, i doubt it has any effect, what probably had more effect is them going on record saying IF YOU DONT LIKE THE GAME DONT BUY IT. Then every single outlet running shit bait on it for a week. Im pretty certain, this has more effect on sales then a women on the cover of the game ever has.
How you market your shit, is more important then whats in the actual game. Same goes for movies. Attacking section of a possible audience is never a good move, i know why they do it, they think that attacking some people, put others on your side and increase their audiance in some other way, but it really doesent do that. When idiots company like Ubisoft go on record and say stuff like WE DONT MAKE POLITICAL GAMEZ LUL. Yes its dumb, because its a straight lie, they make fucking tom clancey games. But i get why they do it, but what they really do is they dont pick political fights in their PR. Which no business savy person selling a mainstream product for mass appeal should ever do. You can sell the most political polirizing thing ever made, just be smart and let people discover that on their own AFTER you sold it. I mean unless you dont care about making the most money you could selling it.
Another old addage should be used, a smarter one then any publicity is good publicity. The client is always right (ok thats another lie) The truth of selling shit is, you gotta make the client feel he is always right. Even when hes a fucking idiot.
Last edited by minteK917; 2020-05-10 at 06:22 PM.
True, the Youtubers signed no NDA which tilts the odds in their favor. But I still doubt it's as cut and dry as you claim, primarily because there's so little precedent to work with here as far as I'm aware. Companies aren't going to waste their time and generous legal fees suing a bunch of random Youtubers when the damage is mostly already done, and the Youtubers sure as fuck can't sue companies like Sony anytime soon.
As for DMCA claims being not legally binding, yeah I knew that, it has no value in and of itself, only a court judgement does. In the meantime, it's just Youtube hastily choosing to remove/demonetize a video from their platform, which is entirely within their rights even if not the most commendable of acts to be sure.
Folks, this isn't the thread to discuss YT and DMCA claims. If discussion keeps going off-topic the thread is going to get closed, please stay on topic.
I think it will hurt sales. Especially with a lot of pre-orders cancelled. I guess we'll see though. I can see a lot of people just overall being disappointed in the game, but that happens with a lot of hyped up games.
It's also funny, from an optics perspective anyway, when the Playstation Store allows people with active pre-orders to review and comment on a game that hasn't been played by ANYONE, and isn't due out for another 29 days. There's over 1500 5 star ratings. To me, that's either bots trying to shill your product or people are just that retarded. I'm gonna go with a fair bit of both.
- - - Updated - - -
It's almost like, yes, more men play video games than women. I seriously don't get all the pandering towards groups of people that either don't play video games period, or are insignificant in the greater scope of game sales. But people love to conveniently ignore the statistics, where female gamer's tend to play more casual oriented games instead of arena shooters, RTS's and sports games. Yes, some do play, but not enough to be a majority audience. Sure, games can sell with female leads as well, Lara Croft has proven that. But it requires putting in some effort and like the reboot games have proven, really fleshed her out as a character and made her less of a sex symbol. I'd even argue she has both the traits of being an ideal female character (especially showing weakness and fear), while still being somewhat of a sex symbol. Can they loop it back around and tie the nu-Lara in with the confident, cool and sexy Lara that us old farts know her as from the original game? Wouldn't be too hard. It still all comes back to character development and story telling.
The Last of Us has story telling in spades, there's zero reason why the characters can't be fleshed out. But I also know what the game development industry has become in the last few years and that's a general laziness when it comes to those important factors in creating a compelling story.
fun fact.
its not about solely a "majority audience" its about reaching ALl of the potential audience vs some of the potential audience. lets go with women comprise only , I don't know 30% of the gaming population (on a basis of that split between Kassandra and Alexios players) that is STILL 30% more sales when marketing to women as well as men, vs just marketing to men. 30% more sales is better then 0% more sales. and lets make another assumption i just pulled out of my ass. at least 10% of the women would buy the game anyways, even if its not specifically marketed to them. 10% vs 30% is still enough to make marketing to women as well as men worth it.
but men won't buy games if they are marketed to both "you say" how many? what percentage of male customers is the game losing vs gaining? because more and more companies are starting to include women in their marketing. contrary to tinfoil theories abound, its NOT to appease mythical SJW. its because companies like getting more sales and have noticed that when they expand their marketing demographics? they. get. more. sales!
P.S. I wonder just how many TLOU2 preorders have been canceled.... i have a feeling that its not as many as some reactionaries hope.
Oh it's absolutely gonna sell gang busters, outrage culture on the internet never effects sales and if dexit didn't teach them that they will never learn. Pokemon Sword and Shield already sold more then any 3DS Pokemon game in mere months on the market after all their outrage over it.
TLOU1 sold 17+ million as of years ago, anyone that thinks this games sales are gonna bomb are hilarious. The majority of those sales are to people who don't spend all day watching youtube videos about what game to be mad at.
I cancelled mine so i'll probably just play the ps5 remaster version like i did the ps4 remastered version with 1. It was still pretty boring