CONOR McGregor’s defeat to Floyd Mayweather garnered worldwide attention — and even put Pornhub in the shadows.
Data has revealed that there was a 12 per cent drop worldwide in the number of people logging in to the pornography website during the boxing fight.
And in the US, there was a huge 21 per cent decline in viewership, according to figures released by the website to Men’s Health.
In McGregor‘s homeland of Ireland, there was an 11 per cent drop, as people swapped sex for fighting in the early hours of Sunday morning.
Either side of the Las Vegas blockbuster, that Mayweather won by a 10th-round stoppage, figures were around their usual peak levels.
Millennials were most interested in the fight, as there was a 26 per cent drop in the numbers of 18-24 and 25-34 year olds choosing to watch some porn that night.
The data concludes that once the fight finished, 35-44 and 45-54 year olds were back on the adult-only site.