Activision has 17.45 billion USD in total assets. EA has 7.718 billion.
Disney has 95.79 billion!
https://www.cnbc.com/2016/05/11/why-...-business.html
Should they take a risk and use their immense wealth to start a studio to take on EA, Activision, Nintendo, Ubisoft, and Square Enix?
They could make M rated games and market them under a different label like they did with Turok!
Touchstone is not as memorable as "Bioware" or "Blizzard".
What games should they make?
An action game featuring a female protagonist set in a original fantasy universe?
to take on Zelda?
as well as Horizon Zero Dawn?
An competitor to Overwatch?
A WOW killer?
or even an M rated shooter?