In a recent Blizzard post, Ornyx insists that it is the "cynically negative" community at fault for the communication breakdown between Blizzard and the community:
https://us.battle.net/forums/en/wow/...age=6#post-116
He fails to see "any reason why it would be in our best interest to actively engage with" this part of the community.
My response is simply this: if a community manager does not wish to manage and participate with the community then they should immediately resign and find someone who is willing to try. If that is how they really feel, we will continue stuck in this limbo state indefinitely as long as they're around.
It is not helpful in the slightest when one side has clearly given up attempting to manage the community as a community manager. There is nothing more frustrating than employees who stick around when they have clearly given up and burnt out. Be the change they want us to be.