There's a really good reason for this.
FFXIV has been able to keep up with Warcraft despite over 85% of savage raid clears being pugged. Blizzard envies that, they look at how little SE caters to whiny raiders and want to cash in on the casual crowd, as they always have.
Combine that with the token and you've got yourself a game that makes its own money by just players playing it. Plus, destroying organized raiding will make it easier to put WoW into maintenance mode.